In today's age of social media, it seems like everyone is competing for public attention. From cringe-worthy content creators to well-known celebrities, all are trying their best to grab as much attention as possible. Flying Beast, a well-known YouTuber, is no exception. He recently started a campaign called "Desh Ka Dhoni" to pay tribute to the legendary cricketer, Mahendra Singh Dhoni. At first glance, the campaign looked promising, but soon it became evident that it lacked context and did not have any real benefit to anyone but the couple who created it.

The Desh Ka Dhoni campaign involves Gaurav and his wife, Ritu Rathee, cycling from Delhi to Chennai, a distance of over 2,000 kilometres, to pay tribute to MS Dhoni. However, the #DeshKaDhoni initiative lacks context, which is its biggest problem. It would have been a great initiative if it had raised awareness about a social issue or problem.

However, this campaign does not have that context. Instead, it seems like a publicity stunt for the couple. Dhoni has fans not only in India but around the world and is regarded as one of the finest cricketers the sport has ever produced. However, this initiative does not offer anything tangible or beneficial to Dhoni or his fans. Instead, it seems clear that the couple is using his name to gain fame and publicity.

In a recent interview, Danny Morrison asked Dhoni how he was enjoying his last season. Dhoni's response was quite surprising as he said, "Well, you've decided it's my last." This statement from Dhoni gave a clear hint that he has not yet decided whether he will retire from IPL or not. This statement contradicts the Desh Ka Dhoni campaign started by Gaurav and Ritu. If Dhoni is not retiring, then the purpose of this campaign becomes questionable.

The campaign appears to be nothing but an attempt to capitalise on Dhoni's name and reputation without any real benefit to him or his fans. It is essential to consider the context before initiating any campaign, and the Desh Ka Dhoni campaign seems to be lacking that.

The lack of context in the campaign raises questions about its intentions. It would have been a great initiative if it had raised awareness about a social issue or problem. However, the campaign fails to do so. The only apparent purpose of the campaign is to create content for the couple's YouTube channel.

The couple could have chosen a more meaningful way to show their support for Dhoni and bring awareness to an important issue. It is important to be mindful of the campaigns we promote and the messages we send. As viewers, we must be cautious of the campaigns we support and the messages they convey. It is crucial that campaigns have genuine motives and do not use celebrities' names for self-promotion.