The reason you must start a YouTube Channel in the year 2023!
Tuesday, January 03, 2023 / Akassh Ashok Gupta
This blog highlights the staggering statistics of YouTube as the second largest search engine and how it continues to grow, especially in markets like India. With 500 hours of video uploaded every minute and 2.3 billion users worldwide, YouTube is a powerful platform for experts, passionate individuals, and talented craftsmen to showcase their skills and knowledge. The value of creating content on YouTube is discussed in detail in the given blog.
Youtube is the second biggest search engine on the planet and there is billion hours of video content that people watch on youtube every single day and if that is not enough a number that should make you sit a bit straight then, here you go:
What is a Niche?
A niche is a specific topic or area of interest within a larger market. It is a segment of the market that is dedicated to a particular product or service. In terms of video content creation on YouTube, your niche is the specific topic or theme that your videos focus on. It could be anything from beauty and fashion to cooking, gaming, or travel. By understanding your niche, you can better target your audience, create more meaningful content, and ultimately grow your channel.
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So while these numbers are mind boggling for a sheer fact that the penetration is huge but if we say that it's still just a beginning, it may be not be an under statement and i will back that up by stating one more data point that while India is the 2nd biggest Youtube consumer Market with its population of 1.38 B only 31.8% of the people use smartphone which only means one thing that this market is going to get way bigger than what it is right now as currently more than 70% of Youtube watch time comes from mobile devices.
Now, after stating all these numbers if you are an expert in a particular topic, or you are passionate about a topic or you are talented in any craft and you are just keeping it with your own-self, you are missing on a big opportunity and while many of the craftsmen and experts don't believe in just money or seeking attention but it's important to note that the value quotient is way bigger and needs to be rated much higher than the money quotient here.
If your passion can inspire people, your knowledge can motivate someone or help someone that value may never get created if you don't have an online presence strongly backed up by your youtube channel. While there are many social media platforms, if there's one platform that provides most rich content by independent creators who are knowledge or craft expert in their own niche then, it's gotta be Youtube.
In conclusion, YouTube is a powerful platform with billions of users worldwide and a staggering amount of video content uploaded every minute. Despite its current reach, it's likely that the platform will continue to grow in popularity, particularly in markets like India where smartphone usage is on the rise. For those who are passionate about a topic or skilled in a craft, having an online presence through a YouTube channel can provide a valuable opportunity to share knowledge and inspire others. While the platform may not be solely about money or attention-seeking, the potential to create value through sharing expertise is immense. In short, if you have a passion for something and want to share it with the world, YouTube is an ideal platform to do so.
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